{"id":186,"date":"2020-01-24T08:20:00","date_gmt":"2020-01-24T08:20:00","guid":{"rendered":"https:\/\/rapiddc.pl\/blog\/?p=186"},"modified":"2019-12-30T08:21:32","modified_gmt":"2019-12-30T08:21:32","slug":"jak-wykorzystac-wartosc-domeny","status":"publish","type":"post","link":"https:\/\/rapiddc.pl\/blog\/jak-wykorzystac-wartosc-domeny\/","title":{"rendered":"Jak wykorzysta\u0107 warto\u015b\u0107 domeny?"},"content":{"rendered":"\n<p>Nazwa domeny ma ogromne znaczenie. Wp\u0142ywa nie tylko na to, jak postrzegaj\u0105 nas u\u017cytkownicy sieci, ale r\u00f3wnie\u017c decyduje o pozycjonowaniu, czyli o tym, jak cz\u0119sto trafiaj\u0105 na nasz\u0105 stron\u0119. Z dobr\u0105 domen\u0105 \u0142atwiej jest budowa\u0107 wizerunek i \u015bwiadomo\u015b\u0107 marki, dlatego w\u0142a\u015bnie jej wyb\u00f3r jest tak istotny. Szczeg\u00f3lnie cenne s\u0105 te nazwy, kt\u00f3re cechuje niepowtarzalno\u015b\u0107. Jednak czynnik\u00f3w wp\u0142ywaj\u0105cych na warto\u015b\u0107 domeny jest wi\u0119cej. Najwa\u017cniejsze z nich to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u0142ugo\u015b\u0107 \u2013 im nazwa kr\u00f3tsza, tym lepsza, poniewa\u017c \u0142atwiejsza do zapami\u0119tania i bardziej chwytliwa. Najdro\u017csze b\u0119d\u0105 wi\u0119c nazwy dwuliterowe z rozszerzeniem .com.<\/li><li>Rozszerzenie \u2013 oczywi\u015bcie najbardziej cenione s\u0105 rozszerzenia popularne, takie jak .pl i .com. S\u0105 kr\u00f3tkie (w odr\u00f3\u017cnieniu od np. com.pl), a przy tym brzmi\u0105 znajomo, nie budz\u0105 w\u0105tpliwo\u015bci ze strony u\u017cytkownik\u00f3w i zwi\u0119kszaj\u0105 ich zaufanie do witryny.<\/li><li>Obecno\u015b\u0107 polskich znak\u00f3w \u2013 korzystniejsze si\u0119 domeny bez polskich znak\u00f3w (IDN). Pow\u00f3d jest prosty: z regu\u0142y nie jeste\u015bmy przyzwyczajeni do wpisywania ich w wyszukiwark\u0119.<\/li><li>Nawi\u0105zanie do konkretnej bran\u017cy \u2013 warto\u015b\u0107 domeny ro\u015bnie r\u00f3wnie\u017c wtedy, gdy w jej nazwie znajduj\u0105 si\u0119 s\u0142owa kluczowe nawi\u0105zuj\u0105ce do konkretnej tematyki czy bran\u017cy. S\u0105 to cz\u0119sto najprostsze skojarzenia, kt\u00f3re szybko zapadaj\u0105 w pami\u0119\u0107.<\/li><\/ul>\n\n\n\n<p>Znaczenie maj\u0105 r\u00f3wnie\u017c wiek domeny (preferowane s\u0105 starsze), jej historia (czy w przesz\u0142o\u015bci nie mia\u0142a na\u0142o\u017conych kar), oraz dotychczasowa popularno\u015b\u0107 strony (statystyki).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Korzy\u015bci p\u0142yn\u0105ce z posiadania warto\u015bciowej domeny<\/h2>\n\n\n\n<p>Na warto\u015b\u0107 domeny wp\u0142ywaj\u0105 wi\u0119c takie elementy jak jej d\u0142ugo\u015b\u0107, brak polskich znak\u00f3w, czy wybrane rozszerzenie. Je\u017celi ju\u017c jeste\u015bmy posiadaczami tak chwytliwej nazwy, mo\u017cna wykorzysta\u0107 j\u0105 na wiele sposob\u00f3w. Przede wszystkim zwi\u0119ksza nasze szanse na rozw\u00f3j biznesu i decyduje o poziomie zainteresowania ze strony u\u017cytkownik\u00f3w oraz wp\u0142ywa na liczb\u0119 unikalnych odwiedzin. Dobra, tre\u015bciwa domena lepiej si\u0119 pozycjonuje. Stanowi te\u017c wa\u017cn\u0105 cz\u0119\u015b\u0107 dzia\u0142a\u0144 marketingowych \u2013 powinna by\u0107 wyeksponowana na stronie, materia\u0142ach reklamowych, wizyt\u00f3wkach i ulotkach. Co wi\u0119cej, w momencie zako\u0144czenia u\u017cytkowania danej domeny mo\u017cna j\u0105 sprzeda\u0107 i to nawet na wyj\u0105tkowo korzystnych warunkach.<br><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom kksr-disabled\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;186&quot;,&quot;readonly&quot;:&quot;1&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Jak wykorzysta\u0107 warto\u015b\u0107 domeny?&quot;,&quot;width&quot;:&quot;138&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 138px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nazwa domeny ma ogromne znaczenie. Wp\u0142ywa nie tylko na to, jak postrzegaj\u0105 nas u\u017cytkownicy sieci, ale r\u00f3wnie\u017c decyduje o pozycjonowaniu, czyli o tym, jak cz\u0119sto trafiaj\u0105 na nasz\u0105 stron\u0119. Z dobr\u0105 domen\u0105 \u0142atwiej jest budowa\u0107 wizerunek i \u015bwiadomo\u015b\u0107 marki, dlatego w\u0142a\u015bnie jej wyb\u00f3r jest tak istotny. Szczeg\u00f3lnie cenne s\u0105 te nazwy, kt\u00f3re cechuje niepowtarzalno\u015b\u0107. Jednak&hellip; <br \/> <a class=\"read-more\" rel=\"nofollow\" href=\"https:\/\/rapiddc.pl\/blog\/jak-wykorzystac-wartosc-domeny\/\">Dowiedz si\u0119 wi\u0119cej<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-186","post","type-post","status-publish","format-standard","hentry","category-pozostale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak wykorzysta\u0107 warto\u015b\u0107 domeny? - Blog Rapiddc.pl<\/title>\n<meta name=\"description\" content=\"Zapraszamy do zapoznania si\u0119 ze wpisem Jak wykorzysta\u0107 warto\u015b\u0107 domeny?. 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